McDonalds
At KeepCoders, we had the privilege to collaborate with McDonald’s to develop and launch cutting-edge in-app campaigns, elevating user engagement while showcasing our expertise in delivering high-quality, global-scale solutions.
About Project
In partnership with McDonald’s global teams from Dubai and India, KeepCoders played a pivotal role in executing three highly successful campaigns:
- TMS | Scan and Win: A rewards-based campaign enabling users to scan items and win exciting prizes instantly.
- Penalty Shoot | Qatar FIFA World Cup In-App Game: A FIFA World Cup-themed interactive game where users could enjoy a virtual penalty shootout.
- Raise Your Arches | Shooting Game: A creative shooting game designed to engage users and encourage app retention.
For this large-scale initiative, our team developed and launched these campaigns within McDonald’s mobile app, while also creating a robust Power BI Dashboard to monitor performance and provide actionable insights in real-time.
Region
Global (Collaboration with Dubai & India Teams)
Industry
Food & Beverages / Quick Service Restaurants
Year
2023
Challenges
- Managing seamless collaboration between multiple international teams across time zones.
- Ensuring a smooth and engaging user experience while maintaining McDonald’s brand identity.
- Delivering highly scalable solutions under tight deadlines for a global audience.
SOlutions
- Our developers created an intuitive Power BI Dashboard to monitor campaign metrics and provide real-time analytics, empowering McDonald’s teams to make data-driven decisions.
- For the mobile application, we designed, developed, and deployed three gamified campaigns tailored for engagement and ease of use, ensuring seamless integration with McDonald’s ecosystem.
- We maintained consistent communication with international teams to align project objectives, resolve challenges promptly, and meet stringent timelines.
The Results
- Successfully launched three high-performing campaigns within the McDonald’s mobile app, driving millions of user interactions globally.
- Enhanced customer retention and satisfaction, strengthening McDonald’s digital engagement strategy.
- Delivered a scalable, data-driven reporting system using Power BI to track campaign success effectively.
Tools & Technologies
- Power BI
- React Native
- Firebase
- AWS (Hosting & Analytics)
- Node.js
