GMC
KeepCoders collaborated with GMC Arabia to manage their client websites and local retailer platforms across the MENA region. Our responsibilities included creating briefing documents, updating website content, and generating mockups, ensuring consistency and quality across all digital touchpoints.
About Project
Our team played a crucial role in overseeing the briefing documentation and content management for GMC Arabia’s client websites and local GMC retailers in the Gulf region. Delivered in 2022, the project involved creating and updating website briefs, managing content, generating mockups, and developing tools like color configurators to enhance user experience.
Region
Gulf (MENA)
Industry
Automotive
Year
2022
Challenges
- Coordinating and managing updates for multiple retailer websites in the MENA region.
- Ensuring accuracy and consistency across website briefs, content, and mockups.
- Handling detailed asset management, including resizing and arranging assets to meet GMC’s global standards.
SOlutions
- Created and updated comprehensive briefing documents for GMC Arabia’s websites, ensuring alignment with the client’s goals.
- Designed website mockups tailored to local retailer needs while maintaining the GMC brand identity.
- Managed website content, including writing and editing copies, to provide a seamless user experience.
- Developed color configurators and optimized assets to enhance the visual appeal and functionality of the websites.
The Results
- Successfully streamlined the content management process for GMC Arabia’s websites across the Gulf region.
- Improved user experience through detailed mockups and optimized content.
- Enhanced collaboration between GMC Arabia and its local retailers by providing clear and actionable briefs.
Tools & Technologies
- Adobe Photoshop (for mockups and assets)
- Content Management Systems (CMS)
- HTML/CSS
- WordPress
