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McDonalds

At KeepCoders, we had the privilege to collaborate with McDonald’s to develop and launch cutting-edge in-app campaigns, elevating user engagement while showcasing our expertise in delivering high-quality, global-scale solutions.

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About Project

In partnership with McDonald’s global teams from Dubai and India, KeepCoders played a pivotal role in executing three highly successful campaigns:

  • TMS | Scan and Win: A rewards-based campaign enabling users to scan items and win exciting prizes instantly.
  • Penalty Shoot | Qatar FIFA World Cup In-App Game: A FIFA World Cup-themed interactive game where users could enjoy a virtual penalty shootout.
  • Raise Your Arches | Shooting Game: A creative shooting game designed to engage users and encourage app retention.

For this large-scale initiative, our team developed and launched these campaigns within McDonald’s mobile app, while also creating a robust Power BI Dashboard to monitor performance and provide actionable insights in real-time.

Region

Global (Collaboration with Dubai & India Teams)

Industry

Food & Beverages / Quick Service Restaurants

Year

2023

Challenges

  • Managing seamless collaboration between multiple international teams across time zones.
  • Ensuring a smooth and engaging user experience while maintaining McDonald’s brand identity.
  • Delivering highly scalable solutions under tight deadlines for a global audience.

SOlutions

  • Our developers created an intuitive Power BI Dashboard to monitor campaign metrics and provide real-time analytics, empowering McDonald’s teams to make data-driven decisions.
  • For the mobile application, we designed, developed, and deployed three gamified campaigns tailored for engagement and ease of use, ensuring seamless integration with McDonald’s ecosystem.
  • We maintained consistent communication with international teams to align project objectives, resolve challenges promptly, and meet stringent timelines.

The Results

  • Successfully launched three high-performing campaigns within the McDonald’s mobile app, driving millions of user interactions globally.
  • Enhanced customer retention and satisfaction, strengthening McDonald’s digital engagement strategy.
  • Delivered a scalable, data-driven reporting system using Power BI to track campaign success effectively.

Tools & Technologies

  • Power BI
  • React Native
  • Firebase
  • AWS (Hosting & Analytics)
  • Node.js